It's official. Neon lights are the new marquee letters lights. And I'm not just saying that to make myself feel better about the fact that I got in the car last night at 8pm after calling all my local Targets in order to snag the last Oh Joy! neon heart light in a 35 mile radius . Well, I'm not entirely saying it to make myself feel better. Neon colors have been trending for a couple of years now (when Money reports on neon you know it's real) so it's not entirely out of left field that the lights themselves would make a play for center stage.
I've previously felt a little intimated by neon. I've been a long time fan of the work of Brooklyn's Lite Brite Neon, but the look still felt a little out of reach. But I've started warming up to it -- particularly in pink. Turns out. Pink neon is the gateway drug for all things neon so just be prepared. If you like the look, Michele Varian sells customizable neon signs, there's this neon sign DIY or you can start dialing your local Target stores.